Southern Pest Control
Sovereign Pest Control
Howdy!
It was a pleasure talking with Ashley last week about Southern & Sovereign Pest Control. We are glad you reached out to us for help. Our Market Analysts here at UpShot Solutions LLC have done some due diligence on your current Online presence and competition.
Let's Dive in.
GMBS
We ran all 7 of your GMB listing through our heat map, here are the TEXAS LOCATIONS results.
Your Site Metrics
SEARCH ENGINE OPTIMIZATION
You Awesome Metrics DO NOT MATCH YOUR RANKINGS!
Your rankings are dropping like crude Oil prices in April of 2020. The majority of your backlinks (SEO Juice) are coming from one site, your sister site. So the best thing to do is start building relevant/authoritative links.
The arrows show the dramatic loss of rankings for your websites
Insights
WEBSITE
All of your top competitors shared the same trait on their websites. They have a unique service page for each of their locations. Let's explain it. Southern Pest Control has 7 main services, Pest Control, Termite Control, Commercial Service, Specialty Services, Pet Lovers Service, Don’t Do It Yourself, and the Platinum Pest Control Service Plan. Plus you have 11 specialty services. To combat their technique to have a winning chance
each of your locations would have to have 7 to 11 service pages tailored to that specific location.
Example: Austin will have Austin pest control, Termite Control Austin, etc etc etc.
GMB Listings
It's highly recommended to be as specific as possible. In the DFW alone there are dozens of cities, neighborhoods & a handful of Counties. You are using ONE GMB to in the entire metroplex. These listings also need to be optimized. They also behave in a bad way, by going to the ocean on certain clicks. Could have possibly been set up outside of the USA and could be a pain to reverify if prompted with mail or video verification.
Your Competition
Out of 20 competitors measured, their average ad spend is $15k/mo or 300 to 500 per day in Google Ads
There are 5 competitors who are ranking on page one and buying up ad spots. With time & consistency we can certainty out rank them.
